AP 1EQ3: QUALITATIVE RESEARCH METHODS

This module aims to introduce students to qualitative research methods, and to provide them with an understanding of the underlying theoretical frameworks and the use of qualitative methods for consumer research. Students will get practical experience through the development of a qualitative research project that includes design, data collection, analysis, and report writing.

Term(s) offered: Autumn term module; 10 [5 ECTS credits]
Credit: 1.5
General Education: [None]