MM 335: INTERNATIONAL MARKETING

Understand market considerations in an international environment; Understand international market information analysis; Design a competitive marketing strategy in an international context; Discuss strategic options in the implementation of international marketing programmes; Understand adaptation and standardisation; Appreciate the implications of trading across cultures; Discuss methods of evaluation and control of international marketing performance.

Term(s) offered: Autumn term module; 20 [10 ECTS credits]
Credit: 3.0
General Education: III B 4